The Nike FuelBand, which is a lightweight, LED-lit bracelet that uses so-called “NikeFuel” metrics to record biomedical data to your smartphone.
Now Nike is releasing it a SXSW and developers will be able to build apps based around NikeBand or integrated into existing apps.
The possibilities are endless, imagine being able to track exactly what you have been doing during an exercise. I see a lot of health related or gym apps using this.
In under a year, Google has seen a 500% increase in commercially relevant search queries from mobile devices.
According to Morgan Stanley’s analysts, based on the current rate of change and adoption, the mobile web will be bigger than desktop internet use by 2015.
If your site was optimised for mobile devices, this would help users use your website more effectively.
The vast majority of websites contain too much content and even with the latest smartphones, viewing a website can take a lot longer then necessary and are a lot harder to navigate.
Every page needs to be easy to navigate to and optimised so users are not waiting a long time for the page to load. You only have a few seconds to grab their attention.
One of our favorite mobile websites is The Guardian. The site is extremely easy to use and is streamlined for mobile viewing, including reduced images sizes. You can tell that there has been considerable investment into mobile from The Guardian and this is one of the key reasons as to why they have so many site visits and interactions.
Mobile e-commerce is ramping up faster than online e-commerce, now making up 4% of total retail sales.
In September 2009, just 0.02% of all UK web traffic originated from a mobile device. In January 2011 this figure was a staggering 8.09% (representing a growth of over 4000%)!
iPhone traffic accounts for around 4.5% of all UK website traffic – not just mobile traffic!
If you are interested more about mobile optimised websites contact us anytime.
Source: tecmark
Smartphones have become an increasingly important component of the overall digital landscape of recent.
In 2010 over 293million Smartphones were sold globally and it is apparent that the mobile market is currently experiencing unrivaled growth.
Technology leader Gartner claims that the global app market will be worth $58bn by 2014, whilst Apple currently own the largest market share (87%) generating over $1.78 billion in revenue.
So how do you take down a Juggernaut like Apple? Team up with an e-commerce giant?
Well that’s exactly what Android have done and “Amazon Appstore” was launched last week with some 3,800 available for immediate download.
Amazon and Android team up
The store is available through any web browser or via a dedicated app for handsets and is synonymous with the Amazon.com brand with personalised recommendations, customer reviews and 1 click payment features.
However our favorite feature by a mile was the “Test Drive” feature that allows clients to test out the app (in browser) before downloading it.
The only downside is that the Amazon Appstore is limited to the US at present, but we hope for it to be available over here quicker than Apple can say “trademark legal action!’
I spent ages looking for a piece of software to compare two directories if they were the same. I finally found it http://htxt.it/c1nk
With the introduction of the Facebook new profile, I thought we would have a go at being creative with some of our clients who we manage their digital presense.
http://www.facebook.com/Jettblackandglossy
We have had many more requests for new creative pages, so watch this space. Check out some more here http://mashable.com/2010/12/14/new-facebook-profile-hacks/
According to Toyota USA $500. The car manufacturer is rewarding those who purchase one of their new cars with a $500 debit card for tweeting about it.
Toyota are hoping that this will generate interest even among those who are slightly interested in purchasing one of their cars. Even if they do not end up buying a car, Toyota will get a little promotion.
I would be interested to see how much interest this makes and how many more followers Toyota increased during this campaign.
One of the main issues of social media is that many individuals and companies are engaging it but they have no targets or ways to measure their success. It is like we are doing it, it must be a success.
It is very important to analysis the change over your campaign period and observe what happened.
It’s that time of year again, the Wirebox Christmas party.
The guys from The Creative Place, Rokk Group and Wirebox. Read the rest of this entry »
