Digital Problem Solvers

June 12th, 2013 - Responsive Web Sites

A business needs a website not only to promote their services and products, but to provide reassurance and confidence in the company and offerings.  Wirebox believe that the majority of businesses now agree with this statement, although in the early days many companies were slow to adopt or they were priced out of developing a website.

All businesses now are able to achieve an on-line presence in some form, templates are available or you can download the tools to build your own website.

Companies which were first to adopt and invested in websites had a lead on their competition. Their sites were viewed first and when Search Engines came about, they were highest in the results.   The investment which may have been somewhat of a risk paid off and the business opportunities became more frequent.

Even today, the likes of Google gives greater authority to websites (or more importantly URL’s) that are older than the new websites.  A new website could be exactly the same to a website which is over 1 year old, but the older site will appear higher in the results google returns.

The traffic growth we are now seeing is been driven by the growth in use of smartphones, tablets or appliances connected to the Internet.   In many cases people browsing these websites will be viewing your company information from a screen smaller than a laptop screen.

When your website is viewed from a smartphone, what do people see?  Can they navigate through the site and is the information provided visible to the user.  If the answer is no, their first impression will be to go to another website.

A responsive website will be displayed to fit into the display size of the users screen.  This will allow the user to view the content and navigate to the information you want them to see.  The users experience of the website will be vastly improved against that of a non responsive website, something all businesses should care about.

Google recommends mobile optimised websites  as it increases the user experience. It also returns websites which are optimised for mobile higher in the rankings than those sites that are not – on the mobile search results.

With the number of searches from mobile devices set to overtake non mobile in 2016 now is the time for the business to become responsive and unlock their site to mobile users.   Websites which have high bounce rates or where users leave quickly is noted by Google and this s reflected in their overall rankings.

Contact Wirebox today to discuss your on-line requirements before your competition does…..

 

 

May 30th, 2013 - Root Films Instruct Wirebox Consultancy

Root films www.rootfilms.co.uk formed in 2011, are one of London’s best creative agencies specialising in design, art direction advertising and film for entertainment.  BAFTA winning producers, creators of the best on line comedy and amazing talent, it’s no wonder Root are one of the most influential and respected studio’s around.

Root is currently in the final stages of production of Svengali – a story of Dixie the postman from South Wales who is fanatical about music.  Dixie’s dream in life is to discover a band which has the potential to become great……….finding this group is just the start of an amazing journey around life, love and a band.

Wirebox were instructed in the build of the site to promote Svengali SvengaliMovie.com

March 11th, 2012 - Nike to make huge splash at SXSW by opening up its FuelBand API at Managers Hack

The Nike FuelBand, which is a lightweight, LED-lit bracelet that uses so-called “NikeFuel” metrics to record biomedical data to your smartphone.

Now Nike is releasing it a SXSW and developers will be able to build apps based around NikeBand or integrated into existing apps.

The possibilities are endless, imagine being able to track exactly what you have been doing during an exercise. I see a lot of health related or gym apps using this.

January 7th, 2012 - Very nice (LG) advert

Watch the advert first.

Really love the advert, only has a little bit of branding, but gets the message across.

June 8th, 2011 - Why a mobile-optimised website?

In under a year, Google has seen a 500% increase in commercially relevant search queries from mobile devices.

According to Morgan Stanley’s analysts, based on the current rate of change and adoption, the mobile web will be bigger than desktop internet use by 2015.

If your site was optimised for mobile devices, this would help users use your website more effectively.

The vast majority of websites contain too much content and even with the latest smartphones, viewing a website can take a lot longer then necessary and are a lot harder to navigate.

Every page needs to be easy to navigate to and optimised so users are not waiting a long time for the page to load. You only have a few seconds to grab their attention.

One of our favorite mobile websites is The Guardian. The site is extremely easy to use and is streamlined for mobile viewing, including reduced images sizes. You can tell that there has been considerable investment into mobile from The Guardian and this is one of the key reasons as to why they have so many site visits and interactions.

 

 

Mobile web stats

Mobile e-commerce is ramping up faster than online e-commerce, now making up 4% of total retail sales.

  • In 2010, around $2 billion was generated by eBay from mobiles
  • From June 2009 to July 2010, more than $1 billion of products were ordered from amazon.com using a mobile device
  • mobile e-commerce is ramping up faster than online e-commerce, now making up 4% of total retail sales.

UK Mobile Stats

In September 2009, just 0.02% of all UK web traffic originated from a mobile device. In January 2011 this figure was a staggering 8.09% (representing a growth of over 4000%)!

iPhone traffic accounts for around 4.5% of all UK website traffic – not just mobile traffic!

  • iPhone traffic accounts for more than half of mobile traffic.
  • More people browsed UK websites in January 2011 from an iPad than from all Android powered devices put together. In fact, that’s been the case since September 2010, just over 3 months after the first iPad was launched in the UK.
  • In January 2011, Apple devices accounted for more than 70% of all mobile traffic in the UK.
  • If growth continues at the rate it did for the latter part of 2010, by June 2011, almost 15% of UK web traffic will be of mobile origin.

If you are interested more about mobile optimised websites  contact us anytime.

Source: tecmark

April 20th, 2011 - The rise and rise of Rebecca Black

It doesn’t take an expert to tell you that the recent advertising landscape has changed dramatically since the introduction of social media.

Facebook, although arguably over valued, can now boast over 500m members, whilst upwards of 90m tweets are posted on social networking site Twitter daily. The social media revolution has begun (well it began a few years ago) and the power has now been handed from gate keeper to consumer.

This revolution has now forced brands and associations to understand how they might engage with their audience and create longer lasting relationships. This is a far cry from the traditional advertising strategy of say an outdoor campaign or banner advertisement. Consumers are inundated with millions of subliminal advertising messages on a daily basis, what makes you think that they will pay any notice of your “buy one get one free offer?”

Let’s take budget out of the equation for a minute, if you had the choice, which strategy would you now choose to build brand  loyalty and sentiment?

Obviously a rhetorical question, interaction and community building are key drivers to developing brand loyalty.

If you ever needed an example of the power of social media, check out Rebecca Black’s rise to fame below:

 

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March 28th, 2011 - Amazon Appstore

Smartphones have become an increasingly important component of the overall digital landscape of recent.

In 2010 over 293million Smartphones were sold globally and it is apparent that the mobile market is currently experiencing unrivaled growth.

Technology leader Gartner claims that the global app market will be worth $58bn by 2014, whilst Apple currently own the largest market share (87%) generating over $1.78 billion in revenue.

So how do you take down a Juggernaut like Apple? Team up with an e-commerce giant?

Well that’s exactly what Android have done and “Amazon Appstore” was launched last week with some 3,800 available for immediate download.

 

Amazon and Android team up

 

The store is available through any web browser or via a dedicated app for handsets and is synonymous with the Amazon.com brand with personalised recommendations, customer reviews and 1 click payment features.

However our favorite feature by a mile was the “Test Drive” feature that allows clients to test out the app (in browser) before downloading it.

The only downside is that the Amazon Appstore is limited to the US at present, but we hope for it to be available over here quicker than Apple can say “trademark legal action!’

 

 

February 3rd, 2011 - Software to compare two directories if they were the same.

I spent ages looking for a piece of software to compare two directories if they were the same. I finally found it http://htxt.it/c1nk

January 16th, 2011 - Will it scale?

Do things that won’t scale.

December 24th, 2010 - New Facebook Profile

With the introduction of the Facebook new profile, I thought we would have a go at being creative with some of our clients who we manage their digital presense.
http://www.facebook.com/Jettblackandglossy

We have had many more requests for new creative pages,  so watch this space. Check out some more here http://mashable.com/2010/12/14/new-facebook-profile-hacks/